Social Media Marketing
A hands-on training class
Course Description: Social media is always changing and changing rapidly, yet it delivers powerful results for many businesses. This workshop will help you better understand which social media tools might be right - or wrong - for your industry, and specifically how to utilize them in a time efficient manner.
Selecting the Correct Platforms
This section explores the important and difficult question of which social media channels work best for your particular business in terms of resource allociation and effectiveness. It is not enough for a business to simply 'get on facebook'; it is important to develop and implement a social media strategy.
Evaluation of social media platforms includes considering whether your target audience is other businesses (B2B) or consumers (B2C), or a combination of both. Do you have a particular service area? Do you need to market locally or nationally or a combination of both? What degree of repeat business is typical in your industry?
This section will also introduce Alexa and other portals that you can use to discover the various and always growing group of social platforms available for businesses.
Utilizing Specific Platforms
Hands on work and instruction on the specific social media platforms most relevant to each participant, including:
Time Saving Strategies
Social media can be extremely time consuming. It is essential to adopt best practice strategies and simple tools to limit the time spent on social media. These tools include dashboard services such as HootSuite and Buffer.
Open to all - members and non-members, businesses and individuals, and those both inside and outside of Bucks County.
Non-members receive a $25 credit towards membership; Members receive a $25 credit towards annual renewal.
Each participant must bring a Wi-Fi capable laptop or tablet.
Because class size is limited, you must pre-register for this course.
Friday, May 12, 2017
The Birches at Newtown
70 Durham Road
Newtown, PA 18940
Friday, June 2, 2017
34 S. Sycamore St.
Newtown, PA 18940
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