Social Media Marketing
A hands-on training class

Course Description:  Social media is always changing and changing rapidly, yet it delivers powerful results for many businesses. This workshop will help you better understand which social media tools might be right - or wrong - for your industry, and specifically how to utilize them in a time efficient manner.  

 
Part I
Selecting the Correct Platforms

This section explores the important and difficult question of which social media channels work best for your particular business in terms of resource allociation and effectiveness.  It is not enough for a business to simply 'get on facebook'; it is important to develop and implement a social media strategy.

Evaluation of social media platforms includes considering whether your target audience is other businesses (B2B) or consumers (B2C), or a combination of both.  Do you have a particular service area? Do you need to market locally or nationally or a combination of both?  What degree of repeat business is typical in your industry?

This section will also introduce Semrush, Similarweb, Alexa and other portals that you can use to discover the various and always growing group of social platforms available for businesses.

Part II
Utilizing Specific Platforms

Hands on work and instruction on the specific social media platforms most relevant to each participant, including:

• Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, YouTube
  
• Google Plus, Google/MyBusiness, AdWords, AdMob, Trends, Alerts, Analytics
  
• Bing and Bing Ads, Yahoo, Flickr
  
• Blogging with WordPress, Blogger, Tumblr
  
• Meetup and Eventbrite
  
• Profinder, Gigmasters, Gigsalad, Fiverr, UpWork, Thumbtack
  
• Amazon Merchant Accounts, Amazon Services, Alexa, Etsy
• SMS, MMS, Twilio, Whatsapp
• Semrush, Similarweb,  Moat, Archive, Wordstream, Hoovers
  

Part III
Time Saving Strategies

Social media can be extremely time consuming.  It is essential to adopt best practice strategies and simple tools to limit the time spent on social media.  These tools include dashboard services such as HootSuite and Buffer.

$99 (Special Discount)

$160 regular

Open to all - members and non-members, businesses and individuals, and those both inside and outside of Bucks County.

Non-members receive a $25 credit towards membership; Members receive a $25 credit towards annual renewal.

Requirements
Each participant must bring a Wi-Fi capable laptop or tablet.

Registration
Because class size is limited, you must pre-register for this course.

Evening Class
Time
5:30pm-8:30pm
Wed, April 25, 2018

Location
The Manor at York
2010 York Road
Jamison, PA 18929

Register for the Evening Class

Jamison Class
Time
1:30pm-4:30pm
Thurs, May 17, 2018

Location
The Manor at York
2010 York Rd.
Jamison, PA 18929

Register for the Jamison Class

Weekend Class
Time
9:00am-12:00pm
Sat, June 2, 2018

Location
Beneficial Bank
34 S. Sycamore St.
Newtown, PA 18940

Register for the Weekend Class

Evening Class
Time
6:00pm-9:00pm
Tues, June 19, 2018

Location
Ben Wilson Senior Center
580 Delmont Ave.
Warminster, PA 18974

Register for the Evening Class

Also available as
a private class or staff training